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1. Introduction

 

This Privacy Policy explains how The Aaron Dwyer (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, purchase tickets, register for events, or interact with us across the United Kingdom (including Northern Ireland), Ireland, and Europe. By using our services, you consent to the practices described in this policy.

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2. Data Controller & Company Information

 

Full name of legal entity: The Aaron Dwyer
Email address: team@aarondwyer.com
Postal address: 167-169 Great Portland Street, 5ht Floor, London W1W 5PF
Contact number: [insert your business contact number here]

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We are committed to ensuring your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

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If you are unhappy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO) or your local data protection authority. We would appreciate the opportunity to resolve your concerns first, so please contact us directly.

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It is important that the information we hold about you is accurate and up to date. Please let us know if your personal information changes by emailing us.

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3. Age Restrictions and Parental Consent

 

If you are aged 16 or under, you must obtain your parent or guardian’s permission before providing us with your personal information. We do not knowingly collect personal data from children under 16 without such consent.

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4. Information We Collect

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• Identity Data: First name, last name, username, title, date of birth, and gender (especially for dancers and studio representatives).

• Contact Data: Billing address, delivery address, email address, and telephone numbers of dance schools/teachers/participants.

• Technical Data: Login data, IP addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform, device identifiers, and other technology on devices used to access our site.

• Profile Data: Username and password, purchases or orders, interests, preferences, feedback, and survey responses.

• Usage Data: Information about how you use our website, products, and services.

• Marketing & Communications Data: Preferences in receiving marketing communications from us and your communication preferences.

• Location Data: If you enable location services, we may collect information about your actual location.

• Transaction Data: Records of purchases, event registrations, payment details, and correspondence.

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5. How We Collect Personal Data

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• Direct interactions: When you fill in forms, register for events, purchase tickets, communicate with us by post, phone, email, or create an account.

• Automated technologies: As you interact with our website, we may automatically collect technical and usage data via cookies and other tracking technologies (see our Cookies Policy).

• Third parties: We may receive personal information about you from business partners, analytics providers, payment processors, or publicly available sources where legally permitted.

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6. Cookies and Tracking Technologies

 

We use cookies and similar tracking technologies to understand how you use our website, improve your experience, and deliver relevant content and advertising. For more information, please see our Cookies Policy. You may adjust your browser or device settings to manage your cookie preferences at any time.

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7. How We Use Your Data

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• To process your request, enquiry, or registration made via our website.

• To keep you informed about the event(s) you have enquired about or registered for.

• To keep you informed about future events, offers, and important updates (with your consent, where required).

• For internal record keeping, administration, and legal compliance.

• To improve our products, services, and website experience.

• To personalise or improve our communications with you, including tailored information based on your history with us.

• For statistical and analytical purposes to understand our audiences and improve offerings.

• To ensure the safety and security of our events and participants.

• To investigate and protect against fraudulent, unauthorised, or illegal activity.

• To comply with legal obligations or regulatory requirements.

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8. Legal Basis for Processing

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We process your personal data on the basis of consent, performance of a contract, legal obligation, or our legitimate interests (such as event administration, safety, and business improvement). Where we rely on legitimate interests, you may object at any time.

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9. Data Security

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We implement appropriate security measures to protect your data from unauthorised access, disclosure, alteration, or destruction. However, transmission of information over the internet is not completely secure; we cannot guarantee the security of your data in transit and you provide it at your own risk.

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10. Data Retention

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We retain your data only as long as necessary for the purposes described above or as required by law. Data supplied for event registration is retained solely for administrative purposes and for sending you alerts about future events (if you have opted in). Data stored electronically will be removed upon request. Where we hold data from people with whom we have not had contact for 7 years, that data will be deleted or anonymised.

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11. Aggregated and Anonymised Data

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We may compile and share aggregated, anonymised data (such as statistical or demographic information) for analysis and reporting. This data does not identify any individual.

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12. Sharing and Disclosure​

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• We do not sell or share your personal data with third parties for marketing, market research, or commercial purposes.

• Data may be shared with trusted service providers (e.g., payment processors, event partners, IT support) only as necessary to deliver our services and always under confidentiality agreements.

• We may pass on your personal information if we have a legal obligation to do so, such as to police, government departments, or local health and education authorities, especially for safeguarding or child licensing regulations.

• We may disclose your data in the event of a business sale, merger, or asset transfer. You will be notified via our website of any such change.

• We may share anonymous aggregated data for analytics and reporting.

• We are not responsible for the privacy practices of third-party sites linked from our website. Please review their privacy policies before providing any data.

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13. Children’s Data & Photography

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We collect and process children’s data only with the consent of a parent, guardian, or studio representative. All data is handled with strict confidentiality and only for event administration and safety.

 

From time to time, we may ask that photographs of your performers, as supplied by you or taken at our events, may be included in our programmes and websites. Such images will only be published with your express permission and where schools have obtained parental/guardian consent to release them. Identifiers (names, addresses, or other specific personal details) pertaining to children in images will never be requested or published by us.

 

By participating in our events, you consent to photography and video recording which may be used for promotional purposes. If you do not wish images of you or your child to be used, please notify us in advance in writing.

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14. International Data Transfers

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​Your data may be transferred to, stored at, or accessed from destinations outside the UK/EEA to fulfil services or process transactions. Where this occurs, we ensure appropriate safeguards are in place in compliance with data protection laws.

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​15. Automated Decision-Making

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​We do not use your personal data for automated decision-making that produces legal or similarly significant effects.

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​16. Your Rights

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• Access: Request a copy of the personal data we hold about you.

• Correction: Request correction of inaccurate or incomplete data.

• Restriction: Request restriction of processing in certain circumstances (e.g., if you contest the accuracy of your data).

• Objection: Object to processing, including for direct marketing or where based on legitimate interests.

• Withdrawal of Consent: Withdraw consent at any time (where consent is the basis for processing).

• Deletion: Request erasure of your data (“right to be forgotten”).

• Portability: Request to transfer your personal data to you or a third party in a usable electronic format.

• We may request specific information from you to help confirm your identity before processing your request.

• We aim to respond to all legitimate requests within one month. If your request is complex or you have made multiple requests, we may take longer and will keep you informed.

• You have the right to lodge a complaint with the ICO or your local data protection authority.

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​17. Data Breach

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​In the unlikely event of a data breach, you will be informed as soon as possible and may be asked to change your password on our website.

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18. Withdrawing Consent

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If you wish to withdraw your consent for the continued collection, use, or disclosure of your personal information, please contact us by email. We will remove your personal information from our systems after 60 days of your request.

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19. Changes to This Policy

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If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it, and under what circumstances, if any, we will share it with other parties. The date of the most recent changes will appear at the top of the policy.

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20. Contact Us

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If you have any questions, requests, or wish to exercise your rights, please contact us at team@aarondwyer.com, 167-169 Great Portland Street, 5ht Floor, London W1W 5PF.